With an increased emphasis on learning as a method of gaining competitive advantage, many firms seem to be lacking in practicing what they preach. Excessive focus on success can lead to learning falling to the back of a firm’s agenda, but with the increasing use of elearning software this can be combated.

What is elearning?

Firstly, it is important to clarify what the phenomenon of elearning actually is. Put quite simply, elearning is electronic learning. Commonly this involves a training courses delivered via a computer. While, at first, doubts arose surrounding the concept of elearning, advances in technology have allowed for the development of interactive, engaging and most importantly valuable courses. And as the doubts surrounding this new medium evaporated, a proliferation in elearning providers occurred, resulting in a service available for seemingly all company needs.

The advantages of elearning:

But I guess what you’re all wanting to know is whether elearning is actually beneficial? And in short, the answer is yes. Elearning is flexible, it can be done in short sections that fit around your daily schedule, and can be easily adapted to the particular needs of those taking part in the course. A further advantage is that the course can also simply be updated when necessary, enabling employees to stay up to date.

The training is global, there are no boundaries in terms of geography and employees can engage in the same content no matter their location or nationality. In turn, allowing firms to provide a consistent learning platform and experience for their employees. It must also be noted that blended learning approaches, involving elearning, actually lead to higher retention rates, further highlighting the value of this training method.

Why companies are now using elearning:

However, with more traditional training courses also being effective, why are many companies turning to elearning? Elearning is cheaper and saves time. By reducing hours out the office, travel costs and printed materials, elearning is much more cost effective – and not to mention more environmentally friendly. Consequently, having the benefits of physical training without such significant costs.

Moreover, the course can be completed inside the office or out. Staff can take part wherever they would like, through whichever medium they would like (phones, laptops, and tablets), without any distractions – which an office environment can so often cause. This is especially important for those employees who feel uncomfortable learning in large groups. Such courses allow employees to learn at a pace which best suits them, allowing for them to maximise the value they gain from the course. In addition, tracking participants’ progress through the course is much simpler as a result of tools incorporated in the online course software.

Evidently, the benefits of an elearning course cannot be denied and with so many companies turning to this format of training the success of such courses are clear. With employee training being so crucial (read more with our blog on employee training), elearning is a more cost effective and efficient method to ensure employee learning does occur.


Berrison design and deliver training, engagement and change programmes for leaders and business teams. Training that supports change, growth, innovation and efficiency. If you would like to find out more about our employee training please get in touch.