Case Studies

working with

Reckitt Benckiser

Berrison Events were tasked by Reckitt Benckiser UK with creating an outdoor team activity that was able to demonstrate new product brand awareness, how to increase market share and growth and reduce the role of competitor brands in the market place for a European sales team of 250 people.

Using our City Trailblazer activity, we designed an interactive treasure hunt that focused on new products and highlighted brand identity using iPads and a GPS handheld devices. The challenge was written using the latest brand guidelines for a series of new products about to go to market.

Multiple choice question and tasks were place in various locations around the sales conference venue to test each team’s knowledge and understanding of each product and placement in the market.

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